Caitlin Kindervatter-Clark
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  • Writing
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Client Work

I've written articles and web content for corporations, non-profits, universities, and media outlets. Links to samples of my work are below; please contact me for rates and services.

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Target.com

I've written thousands of product descriptions for all departments of Target's website, including apparel, beauty, home, and special collections. My descriptions blend SEO keywords into engaging, on-brand copy.
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Modern and minimalist, the Mid-Century Upholstered Chair from Threshold makes a confident statement in any space. Sloping lines, vegan leather upholstery and flared hardwood legs give this Mid-Century modern chair a calm, quiet presence. These versatile accent chairs provide contemporary, comfortable seating in living rooms, libraries and offices.
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You can tell a lot about a man from his necktie. Stock up on silk ties from the Men's Tie Collection to ensure you always make an excellent impression. In both classic and contemporary styles, including solids, stripes, plaids and playful prints, these ties are available in either standard or skinny widths. Priced for stocking up, these quality ties are an unbeatable value.
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You can't always get what you want, but this Rolling Stones Muscle Tank is totally attainable. Sporting the Rolling Stones' signature tongue and lips logo, this tank top has an athletic style with racer back and raglan hem. Pair this top with some shredded skinny jeans for a look that's effortless rocker chic.
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It's not every day that you come across a true classic like the Dickies Canvas Tote Bag. This roomy workhorse does triple duty, taking you from the gym to the market to the beach and everywhere in between. Made from durable cotton canvas with a ticking stripe print and denim trim, these super cute totes are essential for spring and summer.

Muttville

Muttville is no-kill, cage-free senior dog rescue in San Francisco. I researched and wrote success stories for their website, as well as an article about their Seniors for Seniors Program for BayWoof Magazine.
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"Terry and Gracie": Gracie is registered as an emotional support dog, so she can accompany Terry on the bus, to a class she’s taking at USF, and even to the symphony. While Gracie couldn’t hear the music, Terry is sure she could feel the vibrations, as she sat peacefully in her seat for the full two-and-a-half hours.
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"It's Never Too Late To Fall In Love (Again)": Relationships between senior dogs and people are mutually beneficial. The American Heart Association links pet ownership with a reduced risk of heart disease and greater longevity. Dog owners are also less likely to suffer from depression. As Judy points out, adopting a senior dog can be an especially good choice in later life, as older dogs tend to be calmer and more cooperative.
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"Ed and Felicity": Ed calls Felicity “the missing link.” Her warm spirit fills his days and makes him laugh. When it’s time for bed, Felicity makes sure Ed knows it. She beats him into the bedroom every night for their special routine. Once they"re both tucked in, Felicity rolls over onto her back. Then Ed strokes her belly while she falls into a happy sleep.

Virginia Magazine

Virginia Magazine is a quarterly alumni publication. I researched and wrote articles for the print and online versions of the magazine.
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"Carboard Reincarnated": Ruffin Gallery’s latest exhibit transports visitors to a strange dimension where Charles Darwin befriends P.T. Barnum.
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"A History of Fashion at UVa": A 1967 Cavalier Daily article describes a scandalous breed of student who "went out of [his] way to prove he [could] be grungy even when wearing a coat and tie."
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"Barbie Breaks Bad": Stewart received an MFA in playwriting from U.Va. and describes her relationship with theater as a “saving grace,” which provided her with a productive outlet for processing the “trauma and dysfunction” of her childhood.
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